About Us

New Mexico Counts 2020 is an outreach campaign supported by a collaborative of funders listed below to help ensure that all New Mexicans are counted in the 2020 Census, especially in the most hard-to-count and reach communities. The NM Counts 2020 Collaborative is comprised of the New Mexico Census 2020 Funder Group, New Mexico Civic Engagement Table and Center for Civic Policy, Native American Voter Alliance Education Project, along with the U.S. Census Bureau, the New Mexico Statewide Complete Count Commission, the UNM Geospatial and Population Studies Department, MediaDesk and others stakeholders who are all working to ensure a complete and fair count in the 2020 census.


  • In partnership with the UNM State Demographer, we leveraged $363,500 for the Local Update of Census Address (LUCA) that added over 100,000 addresses missing from the U.S. Census Bureau’s files. This represents a 6666% return in federal assistance on the investment in the LUCA program.
  • We raised over $1,000,000 for NM Counts 2020 and now actively engaged in a public education campaign and in releasing thousands of dollars in grant support to nonprofit and Tribal partners.
  • We signed a letter calling for the withdrawal of a citizenship question on the 2020 census form.
  • We aim to leverage trusted voices who can motivate every New Mexican to respond to the census.
  • We participate and advocated for the NM Statewide Complete Count Commission in promoting optimal federal and state census outreach funding.

New Mexico Census Funder Group

New Mexico Counts 2020 is a two-year state advocacy and action plan developed by the New Mexico Census Funder Collaborative with a mission to assure that all New Mexicans are counted in the 2020 Census and have a positive impact in our communities. Our funding collaborative is now formalizing a process for implementing the plan under the oversight of a New Mexico Counts 2020 Committee composed of funders and other key partners.

The Committee is charged with responsibilities associated with identifying resources and soliciting funding to support the implementation and oversight of the plan. The New Mexico Association of Grantmakers is facilitating the Committee’s work, led by co-chairs, Allan Oliver, Executive Director, Thornburg Foundation and Randy Royster, CEO and President, Albuquerque Community Foundation, also fiscal sponsor for the Funding Collaborative.

New Mexico Counts 2020 Committee

Albuquerque Community Foundation
McCune Charitable Foundation
Taos Community Foundaton
Community Foundation of Southern New Mexico
New Mexico Association of Grantmakers
Thornburg Foundation
Con Alma Health Foundation
New Mexico Community Foundation
United Way of Central New Mexico
J F Maddox Foundation
Santa Fe Community Foundation
W.K. Kellogg Foundation
Los Alamos Community Foundation
Santa Fe Community College Foundation
Grant County Community Foundation
Anderson Charitable Foundation
Brindle Foundation